![]() With digital marketing, things are a little bit less straightforward – in many cases, you don’t aim for the immediate purchase. When they do – they (ideally) immediately think of your product. With classical advertising, you capture people’s attention before they recognize the problem. How do you do that? Hmm, what time is it? (Source: Home Business ) You need to be right there with the solution when the consumer recognizes a problem or a need. Second, you need to understand that a marketer has to be one step ahead of the consumer. ![]() In this article, you will learn how to conduct market opportunity analysis. It is a prerequisite for a successful marketing strategy. How do you affect a problem recognition stage?įirst, you need to think – under which circumstances people feel the need for your product? Is it a straightforward process, like the one we mentioned with milk? Is your product a necessity? Or, like with Fitbit, people won’t know they want or need it before they see it? You need to run this analysis in the first stages of your business development. But let’s stay here a little longer and put you back into the shoes of a marketer. This leads us to the next stage of the consumer decision making process. I learned that activity trackers such as Fitbit can help me maximize my workout. At some point, I wanted to know how I can make sure I do high-intensity interval training right. I follow a few fitness pages where I get useful information about diet and new workouts. I am not an athlete, but I am a fitness enthusiast. I didn’t come to that decision out of nowhere. Recently, I decided to buy an activity tracker. The further you go from these basic needs, the more complicated the decision process is. If you have a certain preference, such as lactose milk, you probably did some research on it, but all in all, milk is milk. You probably already know which brand you prefer, or you just don’t care and rely solely on the price. ![]() You will probably skip information and evaluation and just go to the closest supermarket and get some. The closer the product is to our basic needs, the more straightforward and shorter the entire purchasing decision is. Sometimes, the consumer decision making process is fairly straightforward. Consumer decision making process: Recognizing a problem Consumer decision making process: Postpurchase Behaviorġ. Consumer decision making process: Purchase Decision Consumer decision making process: Evaluation of alternatives Consumer decision making process: Information Search
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |